Harry Potter
Books | Business & Economics / Marketing / General
4
(467)
S. Gunelius
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
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More Details:
Author
S. Gunelius
Pages
194
Publisher
Springer
Published Date
2008-06-03
ISBN
0230594107 9780230594104
Ratings
Google: 3